The brand expands its reach with partnerships featuring emerging designers, launching exclusive collections. A seasonal subscription program is introduced, offering members perks like early access and discounts. Alex Gerrard also hosts its first charity event, combining fashion with meaningful impact.

A sustainable fashion line is unveiled, highlighting eco-friendly luxury options. A mobile app enhances the shopping experience with personalized features and loyalty rewards. The brand builds a strong community through virtual styling events and workshops, laying the foundation for global expansion.